Attention is a fundamental cognitive process that enables individuals to select and focus on relevant stimuli in the environment while filtering out irrelevant information. It can be either voluntary, driven by goals and intentions, or involuntary, captured by salient or unexpected stimuli. Attention is crucial for perception and information processing. When we pay attention to new information, we are more likely to remember it and integrate it into our cognitive repertoire. This learning process is essential for adaptation and personal growth. Attention can be sustained, selective, or divided. Sustained attention involves maintaining focus on a task or stimulus over an extended period, essential for activities requiring constant vigilance. Selective attention allows individuals to focus on specific stimuli while ignoring others, crucial in noisy or chaotic environments. Divided attention enables the management of multiple tasks or stimuli simultaneously, important for multitasking. In summary, attention is a vital cognitive process that underpins our ability to perceive, process, and respond to the world around us effectively.